Rawls and Prysock both fit into the debonair Black crooner mode that Billy Eckstine pioneered in the '40s and '50s, but Lou also had the advantage of fitting into the soul milieu of the 1960s, for which he was groomed by his friend Sam Cooke (Lou is the voice singing with with Sam on "Bring It On Home To Me"), leading to his relations with Budweiser and Philadelphia International (after previous recording stints with Capitol and MGM). Arthur, in contrast, was a solid singer, but he never had many hits, and unlike with Lou, Lowenbrau didn't end up being the steady gig he wanted.
The mighty Persuasions- America's greatest acapella group led by the titanic Jerry Lawson--used to drop a chorus of the Lowenbrau song into their set from time to time.
Great post, Dan—though putting ‘Heineken’ and ‘good stuff’ in the same sentence is a bit of a stretch 😁 If a bar only serves Heineken, I’ll gladly stick to soft drinks! Did your parents ever catch the beer spill on the rug when you had your first Budweiser?
Well, that's why I put "good stuff" in quotes, haha — Heineken was generally considered by American college students of the 1980s to be a high-end beverage, but we clearly had no idea what we were talking about. But I cleaned up that spill pretty well, emptied the rest of the can into the kitchen sink, and snuck the can outside to the trash; no one was ever the wiser!
Rawls and Prysock both fit into the debonair Black crooner mode that Billy Eckstine pioneered in the '40s and '50s, but Lou also had the advantage of fitting into the soul milieu of the 1960s, for which he was groomed by his friend Sam Cooke (Lou is the voice singing with with Sam on "Bring It On Home To Me"), leading to his relations with Budweiser and Philadelphia International (after previous recording stints with Capitol and MGM). Arthur, in contrast, was a solid singer, but he never had many hits, and unlike with Lou, Lowenbrau didn't end up being the steady gig he wanted.
The mighty Persuasions- America's greatest acapella group led by the titanic Jerry Lawson--used to drop a chorus of the Lowenbrau song into their set from time to time.
Great post, Dan—though putting ‘Heineken’ and ‘good stuff’ in the same sentence is a bit of a stretch 😁 If a bar only serves Heineken, I’ll gladly stick to soft drinks! Did your parents ever catch the beer spill on the rug when you had your first Budweiser?
Well, that's why I put "good stuff" in quotes, haha — Heineken was generally considered by American college students of the 1980s to be a high-end beverage, but we clearly had no idea what we were talking about. But I cleaned up that spill pretty well, emptied the rest of the can into the kitchen sink, and snuck the can outside to the trash; no one was ever the wiser!